CHAPTER7 vertical search engines
Although this guide on SEO is called "How to dominate Google" not forget that Youtube is the second most used search engine in the world and within the Google itself there are different kinds of search how images or applications.
In this chapter we will try to improve Rankings in search engines trying other content and can attract valuable traffic to your website.
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How to optimize your videos to Youtube
Youtube is the second largest search engine in the world with more than 1 billion unique visitors each month, which is a real opportunity to drive quality traffic to your website through videos.
Why is it important video?
3 very important reasons:
Improved user experience
branding
Helps improve the overall SEO of the page
Generating CTR through the results enriched Google
Increasing conversion
Generating natural links
Improved user experience
The video is a different way for the Best SEO Company in The World to attract and hold the attention of the user that images and text, with the video there is a greater immediacy in generating user understanding and generating a feeling, since the amount of information that can be displayed on a second video is a thousand times greater than what can be displayed in a text.
This means you can generate a feeling almost immediately on the user, which almost certainly will remain on the site until the video ends.
In MOZ have made a study for six months in which calculated the difference in the time it remains a user in a post depending on the type of content that has it.
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The post with video have an average time of page 5 minutes and 49 seconds while the post without video only four minutes and 46 seconds.
Improves branding
With video is much easier and faster to create an image of what your brand the user that the image or text to audio. For your brand this is very important because it allows you to show your users the human face of your website, which appreciated significantly.
Creating quality videos your brand will look much more like a legitimate brand that really strives to do well and offer great service.
Helps improve the overall SEO of the page
Besides giving you presence in search engines like Youtube or Vimeo, the video is very beneficial to the overall SEO of the page:
1. Generate more CTR through the results enriched
It is well known that the results enriched Google have a much higher than the rest of the results CTR; and in the case of videos results are also enriched
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Including videos on your website with the necessary implementations can significantly improve the number of clicks to these pages.
2. generate more conversions
This is especially important in electronic commerce and that is why it has become so popular videos include descriptions of the products, users rely more on a shop showing them video products, thus increasing the number of sales.
3. generate natural links
The links remain one of the most important metrics for Google and videos are not far behind in what has to get natural links is concerned. In the same study MOZ the number of links you get each post depending on its content is analyzed.
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You can see that the post containing different types of content, including video, bind more than the rest.
How to improve the SEO of your videos
1. Use Youtube Keyword Tool
You will always attaches great importance to the search for keywords but when it comes to SEO for videos forgets and is just as important.
As Google has a tool to search for keywords (although now been replaced by something that I personally am not convinced), Youtube also has hers:
Youtube Keyword Tool
This tool will give us good information about what is what is looking more and least sought, may also choose between exact match, phrase or broad; plus choose whether you want to suggest new keywords or not:
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To find more ideas for keywords you can also use Youtube Suggest, although we will not tell you the amount of searches that each keyword if you do not give you new ideas.
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Make sure the keywords that you choose are in:
Video title
File name Video
Video Description
Surrounding text on your website
To supplement this information is recomedable use Google Keyword Planner tammbien and also taking information searches on Google.
2. Optimize video information
As in any other SEO, Youtube is also necessary to give importance to the video metadata since much of Rankings Youtube is based on it.
title
How other content in the title is a very important part of a video and the information you have obtained to search the right keywords, you will find the perfect title:
Add the keywords in the title
Should not exceed 40 characters when the title exceeds two lines on Youtube, cut
Use forms such as "How to ...", "5 Tips to ..." etc.
description
Youtube gives you 5,000 characters to describe your video, so you have a good opportunity to currarte a good description. You have to pay special attention to the first 120-150 characters as they will be the ones to show on Google and the short description of the video on Youtube. In these first few characters you must include the keywords you've chosen and a link to the page that you want to drive traffic: your YouTube channel, your website, your Facebook, etc.
To complete the 4800+ characters of the description you can expand the information you gave in the first sentences, because although many users do not read, Youtube will track the entire description to understand best what this is your video.
Tags
This part is the easiest, use only labels that really describe your video. No explode on the use of labels or Youtube will not know what your video is not positioned as well as it deserves. Which all trades :)
Something very interesting is that you can change the labels of your video depending on the time of year it is, optimizing them for seasonal terms with more searches.
3. Add a transcript
One of the factors most YouTube Rankings ignored. Besides being a very important factor Youtube Rankings and also tracks the text of the transcript, it is helpful for users with some type of hearing problem.
When you upload a video there is the option of an automatic transcription is generated, but believe me, has more bugs than a triangular wheel.
Transcript YouTube vertical search engines
When you upload transcription manually gives you the option to do this in two ways, transcribe and synchronize and upload a file; I personally recommend the first as it allows you to write what you say in the video where your visitors, so it syncs only.
4. Create a page on your website where the video embed
If you upload a video to Youtube'd better get traffic directly to your website instead of Youtube, so the best you can do is create a page where you embed the video you've uploaded to Youtube.
For best results you have to follow a series of steps:
Create a single text for the page
For Google knows that the video one of the things it does is track the text surrounding the video in search of terms by which to classify the video, the more useful it is much better text. Do not use the same text as the description of Youtube.
To optimize the page follow the advice we give in Chapter 3 of this guide.
Facilitates video sharing
To facilitate sharing the video you have to copy the code given to you in the video itself on Youtube
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Once you have copied the code you can modify it and so get a link to it when on blogs that share it.
